• Pepsi LifeWTR at Brick Lane — Brand Activation Photography in London

    Artist Yinka Ilori pictured alongside his vibrant outdoor installation at Brick Lane, London, created in partnership with LIFEWTR by Pepsi, featuring bold multicoloured geometric structures and a richly patterned mural inspired by African textile designs.

    Brand events in London can go one of two ways — they either feel like a genuine experience or they feel like a press release. The Pepsi LifeWTR event at Brick Lane was firmly in the first category.

    The event brought together artists and creatives for an immersive celebration built around Yinka Ilori’s installation — bold, pattern-rich work rooted in his Nigerian-British heritage that felt completely at home in Brick Lane’s creative surroundings. The kind of event where the photography almost takes care of itself, if you let it.

    Photographing brand activations in London

    The challenge with a brand event is capturing both the installation and the atmosphere — the work itself and the people experiencing it. Wide shots that show the space, closer frames that show the detail and the reaction. A global brand like Pepsi needs images that work across multiple channels — social, press, campaign material — so the edit has to cover a lot of ground.

    Brick Lane’s light is unpredictable, especially in the evening, but the colour in Ilori’s work meant there was always something to work with. Sometimes the brief writes itself.

    Brand and experiential event photography in London

    If you’re running a brand activation, product launch or experiential event in London, get in touch at events@collective-images.com

  • Glanbia Capital Markets Day — Corporate Event Photography in London

    Glanbia executive presenting at a company event, standing at a branded podium in front of a large screen displaying the company's growth metrics from 2020 to 2025, including a 60% increase in Group EBITDA to approximately $500M, margin expansion of 560 basis points to 12.8%, and €1.2bn in cumulative shareholder returns, alongside a timeline of key strategic milestones.

    Covering a capital markets day is a different kind of pressure to a regular conference. The audience is analysts, investors, journalists — people who will scrutinise every detail of the presentation, and who will use the images that come out of it in financial press, annual reports and investor communications.

    I was brought in to photograph Glanbia’s strategic presentation in London, where their leadership team walked through five years of growth, acquisitions and margin improvement. The kind of content that matters to the people in that room.

    The challenge with this type of event is making the speaker and the data tell the same story in a single frame. A slide full of financial metrics behind a confident executive can either look like a PR shot or genuinely convey authority and momentum — the difference is in the timing and the framing.

    What makes capital markets day photography different

    There’s very little room for error. The speaking slots are tight, the lighting in financial event venues is rarely ideal, and the images need to work in a board-level context — not just on social media. Clean backgrounds, sharp detail on the slides, and expressions that convey confidence rather than mid-sentence awkwardness.

    For Glanbia, the goal was a set of images their communications team could use immediately — for press, for the website, for LinkedIn. Images that reflect the standard of the presentation itself.

    Looking for a corporate event photographer in London?

    If you’re planning a capital markets day, AGM, or strategic presentation and need photography that works across press, digital and print, get in touch at events@collective-images.com

  • Covering Expedition Capital’s Investor Day — Event Photography in London

    A speaker presenting at Expedition Capital's investor day, standing at a wooden podium in front of a large branded backdrop, with a slide visible on screen highlighting the firm's investment approach of direct sourcing and disciplined deployment.

    Investor days are one of those events where the pressure is quietly very high. The audience is made up of LPs, advisors and portfolio founders — people who are paying close attention to every detail, including how the whole thing looks and feels. First impressions matter, and photography is part of that.

    I was brought in to cover Expedition Capital’s investor day held at a beautiful event space in London — the kind of room with high ceilings, chandeliers and the sort of natural grandeur that does half the work for you, if you know how to use it.

    The brief was straightforward: capture the day as it happened. Speakers at the podium, panel discussions, fireside chats, the audience engaged and listening. No staged moments, no stopping the flow — just clean, professional images that the team could actually use afterwards.

    What goes into covering an event like this

    A lot of event photography looks fine on the night and flat the next morning. The difference usually comes down to a few things — reading the room before it fills up, understanding where the light is going to be a problem, and knowing when to move and when to stay put.

    At an investor day, there’s a rhythm to the agenda. Keynote speakers, panel rotations, Q&A sessions. Each format needs a slightly different approach. A solo speaker at a podium is about framing and expression. A two-person fireside chat is about capturing the dynamic between them — who’s talking, who’s listening, what the body language says. A wide room shot needs to tell the story of the whole event in a single frame.

    The Expedition Capital team had clearly put a lot of thought into the production — the stage design, the branding, the presentation slides. Good event photography respects that work and makes it visible.

    Steve Twomey, Partner at Expedition Capital, in conversation with Octave Lapeyronie, co-founder of Fabriq, during a fireside chat at Expedition Capital's investor day in London, with a branded screen displaying their names and titles behind them.

    Why event photography matters beyond the day itself

    The event is over in a few hours. The images last a lot longer. They end up on LinkedIn, in newsletters, in pitch decks, on websites. For a fund like Expedition Capital, those images are part of how they communicate who they are to the outside world — the quality of the events they run, the calibre of the people involved.

    That’s really what corporate event photography is about. Not just documenting what happened, but giving you something that reflects the standard you hold yourselves to.

    Looking for an event photographer in London?

    If you’re organising a conference, investor day, AGM, or any kind of corporate event in London or across the UK, I’d love to hear about it. Get in touch at events@collective-images.com.

  • Corporate Headshots in London — Team Photography for IDX

    A grid of six professional corporate headshots against a neutral grey background, featuring a diverse group of adults. Top row, left to right: a middle-aged white man with grey hair in a white shirt smiling; a woman with a black bob wearing a vibrant peacock-feather print top; a Black man with a short beard in a black t-shirt with a small pin. Bottom row, left to right: a blonde white woman in a navy wrap top laughing; a heavyset white man with a white beard, glasses, and visible neck tattoos in a black top; a Black woman with highlighted hair in a black floral blouse smiling warmly.

    When a company appoints a new CEO, the photography tends to follow — updated headshots, a refreshed team page, new images for press and LinkedIn. That’s exactly what IDX needed when they came to me earlier this year.

    The brief was straightforward: clean, consistent business portraits that work across their website, their LinkedIn profiles and any press coverage. The kind of images that look like the company they are, not the company they were five years ago.

    What makes a good corporate headshot

    Consistency matters more than most people realise. When you land on a company’s team page and half the headshots look like they were taken at different points in the last decade — different backgrounds, different lighting, different crops — it quietly undermines the impression of a coherent, professional organisation.

    Getting a team in front of the camera on the same day, with the same setup, solves that immediately. It also gives everyone an image they’re actually happy to use, which means it gets used — on LinkedIn, in press releases, in pitch decks.

    The IDX shoot took place in London and covered their full leadership team following the CEO appointment. Clean backgrounds, natural expressions, images ready to use the same day.

    Corporate headshot photographer in London

    If your team is due a headshot refresh — whether it’s a new appointment, a rebrand or simply images that are overdue an update — get in touch at events@collective-images.com