Brand events in London can go one of two ways — they either feel like a genuine experience or they feel like a press release. The Pepsi LifeWTR event at Brick Lane was firmly in the first category.
The event brought together artists and creatives for an immersive celebration built around Yinka Ilori’s installation — bold, pattern-rich work rooted in his Nigerian-British heritage that felt completely at home in Brick Lane’s creative surroundings. The kind of event where the photography almost takes care of itself, if you let it.
Photographing brand activations in London
The challenge with a brand event is capturing both the installation and the atmosphere — the work itself and the people experiencing it. Wide shots that show the space, closer frames that show the detail and the reaction. A global brand like Pepsi needs images that work across multiple channels — social, press, campaign material — so the edit has to cover a lot of ground.
Brick Lane’s light is unpredictable, especially in the evening, but the colour in Ilori’s work meant there was always something to work with. Sometimes the brief writes itself.
Brand and experiential event photography in London
If you’re running a brand activation, product launch or experiential event in London, get in touch at events@collective-images.com